Radian Generation

Solar Asset Management SaaS (As The Gerstle Group) www.RadianGeneration.com Radian Generation manages solar plants and installations for their clients. To assist in this process, they developed a browser-based Software as a Service application called Radian Lens. Eventually, they began to license this application to their clients so they could manage their own assets. That meant the […]

Gnarly Booth

Mobile App (with Asterix) www.gnarlybooth.com The Gnarly Booth mobile app was developed to help promote the Gnarly Head line of wines from Delicato Family Vineyards. Initially, this app was released for Halloween 2014, leveraging Gnarly Head’s spirit of fun and playfulness, and they have continued to leverage it as a seasonal campaign with themes and effects for additional seasons and holidays. Users […]

CA Technologies

Interaction Design Review & Consultation (with Naviscent) http://www.ca.com/us/products/ca-identity-manager.html We were brought in to CA Technologies (formerly Computer Associates) to provide User Experience assistance to their Identity Management and Security development team. This application is used by both IT professionals and enterprise employees to manage rights and access to various applications and systems. But overall, this was a […]

Lyris

Email Marketing SaaS (As The Gerstle Group) http://www.lyris.com I consulted with Lyris for two engagements. Pattern Library Initially, I was brought aboard to help develop the internal User Experience team’s Pattern Library. I worked closely with the various members of the User Experience team to identify the priority design patterns and best implementation methodology. I […]

American Express

Partner Portal (with Solution Set) https://business.americanexpress.com/us/partnersplus This project for American Express was the creation of a sales “Partner Portal” site. This project was particularly satisfying because it incorporated many dimensions of the Interaction Design documentation. I started with breaking up the user stories into a Functional Distribution diagram. This provided an illustrated view of the requirements, […]

Oracle

CRM SaaS (with Naviscent) I was the lead Interaction Designer of a Sales Opportunity management application and a member of a team on the Marketing application of the Fusion package of products. Our goal was to make the management of the Sales Opportunities as simple as possible for the majority of users, while still providing the […]

Vonage

Customer-Facing Branding and Marketing Website (with Naviscent) http://www.Vonage.com Vonage came to us wanting to redesign their customer-facing website. They wanted to streamline new customers’ process of learning about the calling plan options, selecting appropriate add-ons, and moving through the checkout procedure. We worked with them to establish goals and create a new design. This was a reasonably large […]

DHL

Shipping Portals (with Naviscent) DHL projects have varied from competitive analyses and heuristic analyses to application redesign. In 2010, I led a competitive usability analysis of 11 different DHL shipping products against 17 competitive applications. This involved a scored heuristic analysis of each application against several dozen standard tasks and goals, as well as customer site visits and research. What made this […]

eBay

eBay

eBay Seller Center Redesign (As RAPP) http://pages.ebay.com/seller-center/index.html eBay wanted to reorganize and redesign their Seller Center – the Help system for their sellers – so they contacted RAPP, who in turn, brought me on board to lead the User Experience design effort. After reviewing analytics, developing personas, identifying goals, and mapping the ideal experience, we […]

University of Phoenix

Information Architecture and Content Strategy Consultation (with Naviscent) http://www.phoenix.edu/ We were hired to provide University of Phoenix a Usability Consultation regarding their current website. They were concerned about the impact of their navigation structure and the messaging on their site visitors’ experiences. The client did not wish to redesign their website, but wanted to optimize the […]